Digital data and value creation: citizens’ knowledge, awareness and opinions

Description

We will collect primary data through two different methods: 1) we will conduct a probabilistic national survey with an experimental research design; 2) we will conduct a qualitative small-scale art-based research, adopting a digital ethnography approach. Survey data will be analysed using a set of multivariate analysis techniques that will vary in relation to the nature of the data, the measurement properties of dependent variables, and the research questions we intend to answer. Qualitative data will be analysed through a process of open and axial coding.

Goals
  • to explore the degree of knowledge and awareness of Italian citizens about how and to which aims digital data are exploited and the economic value they produce
  • to explore Italian citizens’ attitudes and opinions towards processes of digital data exploitation for business and non-business purposes
  • to explore the degree of trust of Italian users in actors that manage platforms extracting digital data
  • to explore citizens’ rational and emotional reactions while exposed to dynamics of digital data extraction and exploitation
Team member
Alessandra Gaia

Researcher

Alessandra Gaia

Chiara Respi

Researcher

Chiara Respi

Emanuela Sala

Researcher

Emanuela Sala

Guido Legnante

Principal Investigator

Guido Legnante

Guildor

Artist

Guildor

Marco Gui

WP Coordinator

Marco Gui

Marta Cereda

WP coordinator

Marta Cereda

Outputs

event

Mitopoietica Festival 2022

Mitopoietica Festival 2022

book

book

book

A research project by:

Università di PaviaUniversità degli Studi di Milano BicoccaUniversità Cattolica di MilanoCareof

Funded by:

Fondazione Cariplo

Contact us:

Drop a message to alessandro.caliandro@unipv.it